Orapup and the AKC Canine Health Foundation Announce Partnership to Raise Awareness and Funds for Pet Health

08/14/2013
  • Partnership Will Seek to Find Better Treatments and More Accurate Diagnoses for Canine Health Concerns through Scientific Research
  • Orapup Also Plans to Create Several YouTube Videos and Contribute a Portion of Sales to Benefit the Canine Health Foundation

Orapup™, the first tongue cleaner to beat bad dog breath, and the American Kennel Club Canine Health Foundation, Inc. (CHF) today announced a strategic partnership to advance canine health by raising awareness and funding scientific research. As part of the partnership, Orapup will contribute a portion of sales from www.orapup.com to CHF and help increase traffic to the foundation’s website by creating several YouTube videos.

Both Orapup and CHF are unified in their goal to help dogs live longer, healthier lives, and Orapup’s donation of time and funds will support CHF-sponsored research, which is committed to finding better treatments and more accurate diagnoses for canine health concerns, including cancer, heart disease, bloat, oral health, epilepsy, canine sports medicine, obesity, allergies and many others. A resource for all dog owners, CHF also provides free articles, podcasts and webinars to people who are concerned about the health of their dogs.

“We are thrilled to partner with the Canine Health Foundation, the most highly regarded organization funding scientific research exclusively for dogs,” said Jeff Davis, CEO of Orabrush, the company behind Orapup. “Orapup is one of the easiest and most rewarding ways to give dogs the attention and care they deserve, and we look forward to advancing the foundation’s innovative research to help dogs everywhere maintain happy and healthy lifestyles.”

Made in the USA, the vet-approved Orapup combines ultra-soft, micro-pointed bristles with four in-line scrapers to collect and remove bad breath-causing bacteria from the tongue. To entice dogs to lick away their bad breath and help build their natural oral health, Orapup Lickies, a supplement with FDA-approved, gluten-free ingredients, is applied to the surface of the Orapup.

In just a year after its launch, the Orapup YouTube channel (www.youtube.com/orapup) has been a hit with dog lovers, amassing more views than well-established pet brands such as IAMS, Pedigree and Purina.

“CHF understands that a dog’s oral health can affect all aspects of his or her overall health, and we strive to provide information and education to dog owners about this important health issue,” said Terry Warren, CEO of the AKC Canine Health Foundation. “Orapup’s fundraising and social media efforts will help further our efforts to address the needs of all dogs across their entire lifetimes by focusing on all aspects of their physical, mental and social well-being.”

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About Orabrush
Orabrush, Inc. is a new media e-commerce brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. Using its "reverse marketing model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with its line of oral care products (www.orabrush.com), including the Orabrush tongue cleaner; the Orabrush tongue foam powered by Orazyme; and the Orapup dog breath brush (www.orapup.com). Backed by True Ventures and 2x Consumer Product Growth Partners, Orabrush, Inc. ranks among the top 5 in channel views for consumer products behind brands like Coca-Cola and Old Spice. Its products are sold in 25 countries, 75 retailers and more than 30,000 retail stores globally.

About The AKC Canine Health Foundation
The AKC Canine Health Foundation (CHF) is a non-profit organization dedicated to helping dogs live longer, healthier lives by funding research that helps prevent, treat, and cure canine disease. Established in 1995, CHF’s mission is to advance the health of all dogs and their owners by funding sound, scientific research and supporting the dissemination of canine health information. Through the generous support of the American Kennel Club, Nestlé Purina PetCare, Zoetis, dog clubs, and dog owners worldwide, CHF has dedicated more than $39 million to canine health research projects and education programs. Visit CHF online at www.akcchf.org for more information.

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