CHF Benefits from 4th Annual TruckVault Cares Initiative

06/03/2013

A record-high seven groups, including the AKC Canine Health Foundation, will share in funds and national publicity provided via Scott Linden's Wingshooting USA television series in the 2013 "TruckVault Cares ... for conservation, canines & kids" initiative.

Lead sponsor TruckVault is joined in the effort by co-sponsors Filson, Kent Cartridge, Happy Jack, Webley & Scott, Royal Flush Adventures, Linden's Signature Series dog gear and Pursuit Channel television network. Wingshooting USA viewers are urged to vote online for their favorite group to earn a portion of the $10,000 pot funded by TruckVault and other sponsors. Beneficiary group members are encouraged via print and online efforts to "go viral" and garner even more votes.

Scott
Wingshooting USA creator Scott Linden launches effort supporting conservation, youth and dog groups.

Each vote directs funds on a proportional basis so that all organizations receive dollars for their treasury. This year's beneficiary groups include: AKC Canine Health Foundation, Scholastic Shooting Sports Foundation, American Brittany Rescue, Ruffed Grouse Society, National 4H Shooting Sports, International Hunter Education Association, and the U.S. Sportsman's Alliance Foundation Trailblazer Adventure program. Linden said the strong response to the public-awareness aspect of his initiative led him to increase the number of groups from four to the seven competing this year for funds. All receive equal amounts of national television publicity in the form of free TV commercial spots and in-show informational features on Wingshooting USA.

The AKC Canine Health Foundation participated in the 2011 TruckVault Cares initiative and proudly earned over 48 percent of all the votes cast and a donation of over $4,800 to support canine health.

New this year will be a chance to participate via the TruckVault Cares Facebook page in addition to voting at the www.truckvaultcares.com web page. Voting starts June 25 and ends on December 31, 2013. Voters can win prizes throughout the effort, ranging from a South Dakota hunting trip to a "sport utility building," Webley & Scott shotgun, Filson apparel, Happy Jack dog care products, Kent Cartridge ammo, Scott Linden dog training gear and the grand prize, a TruckVault.

"These groups deserve wider recognition for their efforts to support the same things I do on the show," Linden said. "My viewers love bird hunting and dogs, but they also appreciate the organizations that make possible the pursuit of our passion now and well into the future."

The only fundraising and awareness effort in upland television, the viral initiative also helps each groups' members learn more about their own and the other groups and recruit new members. In the most recent effort, an estimated 40 million viewers saw the groups' media messages and over 38,000 votes were registered.

The most watched upland hunting TV show in the country, Wingshooting USA airs on seven networks, most year-round. Created and hosted by Linden, the title sponsor is the National Shooting Sports Foundation's hunter-recruitment initiative of the same name.

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