Foundation to Benefit from TruckVault Cares Initiative

04/28/2011

The AKC Canine Health Foundation (CHF) is excited to benefit from the TruckVault Cares initiative.  TruckVault is the presenting sponsor of a multimedia effort aimed at viewers of Wingshooting USA.  Scott Linden's Wingshooting USA is a television series for bird hunters and gundog owners. 

The Foundation has supported the health needs of gundogs and other sporting breeds for many years.  The most recent grant to benefit sporting dogs investigates “mean seeds” and the role they play in grass awn migration disease.  In the sporting dog world, there is a perception among owners that there has been a dramatic escalation in the incidence of grass awn migration disease in the last 20 years.

"I was thrilled to learn that Scott Linden’s passion for sporting dogs and wildlife habitat conservation translated into his support for the AKC Canine Health Foundation," said Steve Remspecher, AKC Canine Health Foundation Board member and avid hunter and sporting dog enthusiast. "Scott’s Wingshooting USA TruckVault program is an excellent way to increase the awareness of the Foundation and at the same time raise money to support the research efforts of CHF." 

Information on how you can participate in the initiative and help CHF will be available soon.

Press Release from Scott Linden's Wingshooting USA
April 22, 2011

“The good show that does good,” Scott Linden’s Wingshooting USA, will expand its reach in that arena this fall with its largest-ever public service initiative: ‘TruckVault Cares … about conservation, canines & kids.’

TruckVault LogoThe multimedia effort is led by presenting sponsor TruckVault and made possible thanks to support from program sponsors National Shooting Sports Foundation, Happy Jack and Filson. It is designed to help meet the two biggest challenges members cited in a recent survey of non-profit groups: member recruitment and funding.

Beneficiary groups for the year-long initiative are the International Hunter Education Association, AKC Canine Health Foundation, Scholastic Clay Target Program, Ruffed Grouse Society, North American Grouse Partnership and a nationwide coalition of hunting dog rescue clubs. Together, the groups claim over a million member-supporters.

Scott
Wingshooting USA creator Scott Linden launches effort supporting conservation, youth and dog groups.

Through television commercials, online marketing and other media, Wingshooting USA viewers will be urged to vote online for their favorite group, and motivate their friends to vote. Votes count toward cash for that organization, proportional to the overall number of votes cast throughout the year. Promotion in the groups’ magazines and online publications, on co-sponsors’ websites, and via viral elements will generate additional awareness – and votes – for the organizations. Voters become eligible for gear prizes including a TruckVault secure vehicle storage system, Fausti shotgun, Tri-Tronics electronic dog training collars and Filson apparel.

Linden will also highlight each group in a series of educational features within the program. 

Wingshooting USA is the official TV series of the National Shooting Sports Foundation. Created and hosted by Scott Linden, the program airs on the VERSUS network (NBC Sports Group), and three other networks year round. New episodes launch in late September.

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